Renault Megane E-Tech – new openR dashboard teaser
Following the release of the New Megange E-Tech with the openR dashboard, we came up with this idea of teasing the new dashboard as it was THE new big mobile phone in the fashion of big mobile phone companies while it’s in fact…way better.
Renault Captur – For all your lifes
Working on Youtube bumpers or pre-roll ads is always a challenge because you have to convey the product spirit in this first few seconds before losing your audience skipping.
The whole Renault Captur campaign was playing with the versus idea of « for those…and those… ».
We decided to stick to it and oppose those who only have the time to watch a bumper, the skippers, versus those who have the time to watch and appreciate good design and cars.