Nescafé Gold


To make YOUR moment matter, the Nescafé Gold makers must also have moments that matter in their working day, right?

Every expert at Nescafé also have "their moment", centered around one sense each: the farmer observing the perfect red coffee cherry, the roaster hearing the roasted grains cracking, the baristas smelling and tasting the perfect blend.

Sadly Covid happened and only the roaster arc was done.

Agency : Publicis Conseil
Client : Nescafé
Work : Art Direction, Motion Design
Year : 2020
Copywriter : Laura Kalfon
Creative Director : Davide Boscacci
Director : Jean-Paul Frenay


Digital assets
The movies were also adapted to social media 9:16 formats with a strong focus on animations and supers’ readability.

Jean-Paul Frenay’s work –

I had the luxury of working with the director Jean-Paul on this project. He managed to sublime every detail of the torrefaction of coffee…I’m still stunned by the coffee grain actually being burnt for real while rotating for 3 hours, than accelerated to fit in a 1,5 second sequence. Worth it.

Print campaign

To cover the whole EMENA market, a serie of 4 visuals I designed was produced following the launch of the TVC movies an our digital films.