Digital assets –
The movies were also adapted to social media 9:16 formats with a strong focus on animations and supers’ readability.
Jean-Paul Frenay’s work –
I had the luxury of working with the director Jean-Paul on this project. He managed to sublime every detail of the torrefaction of coffee…I’m still stunned by the coffee grain actually being burnt for real while rotating for 3 hours, than accelerated to fit in a 1,5 second sequence. Worth it.
Print campaign –
To cover the whole EMENA market, a serie of 4 visuals I designed was produced following the launch of the TVC movies an our digital films.